Tips for starting a successful home cleaning franchise

28 Apr 23

With the cost of living continuing to rise, you may be exploring franchise opportunities in home cleaning as a way to make extra money. Or perhaps you’re ready to become a business owner to enjoy more flexibility and time with your family.

Whatever your reasons, starting a successful cleaning franchise can seem like a long and daunting road. So here are 3 ways to get up and running quickly – so you can begin reaping the rewards of your home cleaning franchise investment as soon as possible.

Wondering if you should start a different type of cleaning franchise, like commercial cleaning? Check out these tips first.

Benefits of owning a cleaning franchise

Before we look at some ways to start your cleaning franchise, let’s take a look at some of the biggest benefits of owning a home cleaning franchise vs. an independent cleaning business:

• Low start-up costs. Ask anyone who has started their own business from scratch and they’ll tell you it can be a very expensive (and extensive!) process. From buying equipment and products, to throwing money at marketing and advertising, the costs can stack up fast. But a home cleaning franchise doesn’t require much capital to get started. You’ll likely pay a small initial investment – with the franchisor looking after the bigger costs, while supporting you with training and advice.
   
• Trusted brand. Finding customers in today’s market is no easy feat. But compared to an independent business, as a home cleaning franchisee you won’t have to start at zero. Depending on the franchisor, they’ll likely already be well-established with strong brand recognition – which means customers will be more confident choosing you over an independent operator, because they know what to expect.

• High demand. Time has proven that home cleaning is a relatively stable industry. While some customers may choose to tackle their own cleaning when times get tough, most people see the value in living in a clean and hygienic home.

3 tips for starting a successful home cleaning franchise

If you’ve decided that a home cleaning franchise business model is the right fit for you, you’re probably wondering how to get started. So let’s dive in!

Tip #1: Take your time to decide
Going into business is a big deal – even if you go the franchise route. So take the time to do your research, chat with your family, and ask your preferred franchisor plenty of questions so that you can make an informed decision.

This is also a great opportunity to feel out franchisors and see what level of support you can expect. For instance, V.I.P. offers you the chance to have an initial chat with a manager as well as a day in the field with a franchisee, so you can get an invaluable look at what it’s like to run your business day-to-day.

Tip #2: Be proactive
The best part of buying into an established home cleaning franchise is that everything from equipment to lead management to marketing is mostly taken care of for you. However, the most successful franchisees are those who also take initiative to stand out to potential customers.

From setting up a Google My Business account to sharing your services on community Facebook pages, there are plenty of simple steps you can take to build your business and maximise your income. And if you partner with a reputable franchisor like V.I.P. Home Services, they’ll even provide training and advice on how to do it!

Tip #3: Look after your customers
When you become a home cleaning franchisee, you’ll likely hit the ground running from day one – especially if you buy a business from another franchisee who has customers ready to hand over. But starting a successful cleaning franchise doesn’t end there; you’ll also want to nurture your customers so they continue to trust and book your services.

That might mean you notice areas around the home that could use a little extra attention, and offer to take care of it as a value-add. Or perhaps you simply send a text between bookings to check in with your customers – or wish them a happy birthday. Our most successful home cleaning franchisees tell us it’s the small things that make the biggest difference to their business. Check out our home cleaning franchise success stories for more inspiration.

Ready to start your home cleaning business?

It’s easy to see why home cleaning is one of the best cleaning franchises to own. So if you’d like to know more about buying a cleaning franchise in Australia, get in touch with us today.